iOS mobile attribution: where each component lives

Click an entity for details. Hover a connection label to see what travels across it.

MetaAppleMMPAmplitudeCustomer app
📱 Alex's iPhone (hardware container)
📣 Instagram app
 App Store
📦 Cosmere app
Meta cloud
MMP provider
Amplitude
uses this iPhonetap adinstall apprecords ad interactionfirst-open signalsMeta attribution replyproduct eventsattribution message
📱 Alex's iPhone
📣 Instagram app
 App Store
📦 Cosmere app
Meta cloud
MMP provider
Amplitude